xWell is creating a multi-sided operational model. In this model, the services necessary for aging-in-place are provided by multiple participants. These participants can be individuals, small businesses, and others.

xWell is an intermediary between the providers and the consumers of these services. It is focused on finding the best combination of leading-edge technology, high-performing care models, and winning incentives for the participants.

xWell recognizes that trust, consistency, transparency, resource availability, affordability, engagement, and quality of life are the cornerstones of a thriving aging-in-place environment. xWell is focusing on the re-inventions necessary in all of these areas, with a particular focus on the possibility of the local community being able to support several of the needs of this environment.